ATTITUDES
RESEARCH
SUBtv is committed to an on-going research programme.
850 face to face interviews conducted with students in and around 4 university bars around the country at different times of the day, plus a number of in-depth discussion groups. This independent study series is conducted by Social Research Associates.
Our most recent 3rd major study in March 2005 covers full data on, among other topics:
- Impact of advertising and brand recall
- Bar mentality - time spent in the bar/s, attitudes to the SUBtv screens, interaction with the channel
- Car ownership
- Accommodation
- Drinks Promotions
- Music and the Video Jukebox
- MMS and SMS usage
- What do they watch on TV?
- Programming Preferences
- Favourite Celebs
- Favourite Bands and Music
- Mobile Phone ownership, usage and bills, attitudes to network providers
- Internet, Software and Hardware ownership and usage
- Attitudes to student life and health
- Sex and Drugs
- The Government and Voting
- Identity Cards
- Holidays and Travel
- What are Students spending their money on?
- Royal Family
Click here to Register for full access to the research
Click here for most recent research highlights
