AUDIENCE
Ratecard
FACTS AND FIGURES
The majority of the SUBtv screens are in the union bars, and we work closely with both the bar management and the students to enhance the bar area with a carefully chosen balance of music, light entertainment, sport and union information.
The facts:
- SUBtv reaches 1.65 million students
- That’s 32% of all 18-24 year olds in the UK
- Which is 80% of all students
- 90% of our audience 18-24
- 70% are from ABC1 households
- 87% have moved away from home to study
- 40% of 18-21 year olds leisure time is spent in the union bars
- 30% of the audience is "refreshed" annually
- The average student spends £10,000 per annum - the student market is worth over £20 billion
Reach and Frequency
- 1.155 million students visit union bar average 3.2 times per week
- They spend approximately 2.5 hours in the bar per visit
- Net OTS = 4.878 per visit
We are continuing to discount our reach and frequency figures to the lowest level suggested by the most aggressive of our media buyer customers, to demonstrate that even these figures represent excellent value. For more details and the calculations used, visit Ratecard or click here for a full explanation of how we calculate reach and frequency
So if you are targeting students and marketing to them as an advertiser, call Jason Barrett now on (+44) 020 7881 2539
STUDENT UNIONS