3 Student Music Awards
Artist of the Week
Skype
Sony Ericsson - K500i
Television Licensing
Tom Clancy's Ghost Recon 2
Background
Mobile provider 3 wanted a property to communicate the brand's commitment to grass roots music, to promote the student-specific tariffs on offer, and to demonstrate the excellent handset functionality.
Campaign
The 3 Student Music Awards 2005/06 is a national live music competition designed to find the best new musical talent on campus across all genres of music. Each of the 30 finalists (selected from hundreds of entries) are invited to a TV studio to have a live music video recorded, to be played over SUBtv screens, mobile and internet. Every artist will be given a state of the art 3 handset to create a video blog of their 3SMA adventure via www.mytv.com, 3’s online blogging community. In addition each of the finalists will play the biggest gigs of their life on the ten date SMA Live Tour in a University venue of up to 750 people! Existing 3 customers are able to win free tickets to the gigs and 3 will have promotional teams demonstrating mobile video handsets at every tour date.
The 4 artists judged by our panel of experts as the best will play a live final at ULU in May 2006 to win time in a studio with a top producer and engineer, a music video and mentoring from experienced industry professionals.
SUBtv produce all aspects of the production from print, to video, to the live tour.
Results
Hopefully the winners will be in the charts within a short space of time having taken part in 3SMA
