3 Student Music Awards
Artist of the Week
Skype
Sony Ericsson - K500i
Television Licensing
Tom Clancy's Ghost Recon 2
Inter University Gaming Tournament
Campaign
The launch activity of Tom Clancy’s Ghost Recon 2 for Ubisoft required product trial amongst gaming enthusiasts to demonstrate the multi-player game play capabilities via XBOX Live.
SUBtv installed an XBOX Live and IP camera network into 14 Student Union bars and found local champions during a week of locally promoted competition. The mother of all battles, the Inter-University Tournament, followed during which all 14 Universities fought until the last man was standing. Carnage ensued.
Results
The GR2 was played by over 600 people and the final was experienced by many more live in-bar.
Testimonial.
"The prospect of a multiple location based gaming tournament was something we really wanted to pursue for GR2 and SUBtv were the ideal partner. Xbox live has grown considerably over the last year and Ubisoft's Ghost Recon is a flagship game. SUBtv handled the installation and game play brilliantly and the feedback from the students has been incredible. Ghost Recon 2 is a tactical multi-player game and a unique competition like this is a great model for generating awareness, trial and word of mouth buzz about a release. We are very keen to extend our relationship with SUBtv to incorporate not only more of these creative solutions but also some of the other developments they have made into this market"
Matt Fuller - MJ Media on behalf of Ubisoft.
