3 Student Music Awards
Artist of the Week
Skype
Sony Ericsson - K500i
Television Licensing
Tom Clancy's Ghost Recon 2
The BBC / TV Licensing wanted to communicate to as many students as possible that they need to purchase a TV License and that they can get fined if caught watching TV without one.
SUBtv worked very closely with TVL agency Proximity on the creative brief to produce a highly impactful campaign with the all important buzz factor.
SUBtv film crew visited 6 Universities during freshers fairs to produce a series of 24 presenter led programme. These reinforced the campaign message "it’s not funny watching TV without a license" and highlighted the fact that TVL inspectors would by visiting their campus. They did this by door knocking freshers in their Halls of Residence and asking them to tell a joke. The jokes had to be awful and the presenter and crew reaction with the clever use of sound effects communicated all the key points very effectively. The word of mouth buzz generated by the presence of a camera crew plus the fact that the participating students and their mates got to see themselves on SUBtv significantly added to the impact of the activity.
Tasked with a 4% uplift year on year the campaign delivered a 31% uplift on sales week one and a 15% uplift over the entire campaign period.