Intro
Advertising
Promotional Opportunities
SMS Opportunities
Video Jukebox
Interactive Gaming
Sponsorship Opportunities
Reel Lives
RatecardAs an example, a standard campaign weight (delivering 2 spots per advertiser every hour) communicates with 1.17 million students at a two weekly adjusted frequency of 10, with the option to increase or decrease weights and campaign duration as required.
SUBtv offers advertisers complete flexibility in commercial time length and frequency, with time length ratios in line with TV and Cinema industry standards.
On average, students visit the union bar 3.2 times per week, and spend an average of 2.2 hours per visit. A campaign on SUBtv delivers youth en masse, and with just 10 minutes of advertising per hour, SUBtv gives advertisers the added benefit of an uncluttered commercial environment.
Planning and buying options and packages have been designed to maximise audience delivery at set levels of frequency, and allow advertisers to tailor campaigns by daypart, by region and even line by line. For example:
- Retail advertisers can add specific local store details to an otherwise generic national creative treatment.
- Travel advertisers can promote specific fares and routes in appropriate venues from regional airports or coach/train terminals according to the proximity of the university.
- Copy can be changed on a daily basis. Thus, special promotions or tactical messages for specific times of day or day of week can be easily adapted and incorporated.