Intro
Advertising
Promotional Opportunities
SMS Opportunities
Video Jukebox
Interactive Gaming
Sponsorship Opportunities
Reel Lives
RatecardSMS has become an integral part of the SUBtv culture. It provides both advertisers and unions with feedback from the community and also allows students to influence the content of the channel directly.
SMS interactivity is highly versatile and incredibly easy to implement.
It allows for competitions and in-bar promotions to be run at the touch of a button for instant wins of free drinks, merchandise, concert tickets etc. (see case study below)
Best of all, it means we are completely accountable and the data received gives us numbers of students participating and can obviously be combined with p-o-s figures. Over time, we are able to build a thorough picture of their interests and trends.
On top of this, SMS is an invaluable aid to union voting, enabling a much larger audience participation than would normally be expected if the student had to make more of an effort to find a polling station.
Case Study
Vodafone and Grolsch ran a joint promotion for "Instant Wins":
- One in two texts won a free bottle at the bar
- On-screen campaign promoted the activity with an SMS code at a standard text rate
- Overall response rate was almost 5%
- One participant spontaneously started a Grolsch party...!
- Independent research found that 56% of students would enter text based competitions for free drinks
For further information, please contact our sales team on 020 7881 2540.